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We predict customer behavior


So you can beat your marketing plan

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We predict customer behavior


So you can beat your marketing plan

It's Hard

Acquiring customers is hard. Doing it in a highly competitive market with increasing media costs and channel complexity is brutally hard. 

Fortunately, there are new technologies that can make this job easier. Big data, predictive science, and real-time media optimization can help you reach new levels of efficiency and growth. Chances are, your agency and IT department are not using these things to their fullest potential. 

We can help. 

 

Complexity

Marketing has never been more complex that it is today. Unfortunately, it's not getting easier to execute your plan & achieve your goals.

Confusion

Anonymous users and lack of visibility on media mix and channel costs lead to a confusing state of affairs.

Cost

The cost of not separating profitable customers from bleeding ones means your company can't grow and be as successful as it could be.

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Data + Science = Insight


Enhancement, scoring & optimization so you can compete with the big dogs.

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Data + Science = Insight


Enhancement, scoring & optimization so you can compete with the big dogs.

Append & Profile

Marketing to an anonymous customer is kind of like spitting into a hurricane. With today's technology and personalized messaging, generic marketing has become ineffective. 

Our Data Enhancement service turns your anonymous customers into well-defined segments and individuals. With over 2,000 demographic, behavioral, lifestyle and transactional variables available at the email or postal address level, you can give each customer the personal attention they deserve.

Data-Driven Personalization

Not all customers are created the same. Our sophisticated scoring platform helps you find your best customers based on real data.

Our 4D Data model integrates the most relevant data and our scoring engine makes these data actionable.

Customers use our real-time scoring platform in the following applications:

  • Score inbound leads to predict lead-to-customer conversion rates
  • Predict customer lifetime value at the time of first transaction
  • Find customers who are likely to leave your business before they do

Predictive Search

The 80 / 20 rule exists in nature, and in your customer base and marketing plan. 

80% of the revenues and profits come from only 20% of your customers and marketing activity. The problem is, you can't see the 20% until it's too late. At least, that is until now.

Our media optimization platform integrates data from all channels including Search Marketing (SEM & SEO), Display Advertising, Affiliate Marketing and Email Marketing. In addition, we connect to your CRM and sales systems so you can optimize marketing spend all the way through to paying customers.

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Secret Sauce


40 to 300% better than Targus / Neustar because we have stuff they don't

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Secret Sauce


40 to 300% better than Targus / Neustar because we have stuff they don't

World's Largest Fraud Database

Fraud is out of control in online advertising. According to industry sources, as much as 62% of all traffic is non-human, bot traffic. Lead fraud, impression fraud and click fraud create was and muddy up the waters, preventing you from finding the profitable customers you need. Our known fraud database is the largest in the industry and can make the difference between losing money or making it.

4D Data Model

 

A16E takes Big Data to a whole new level. Our proprietary 4-dimensional or 4D Data Model creates insight from data inside and outside your enterprise. Together with our known-fraud database and algorithms, A16E can extract entirely new levels of predictive strength. This sophisticated technology gives you the best to hit your targets.

Machine Learning

While our competitors are manually building models by hand once every two years, we think there is a better way. Instead of modeling in manual batch mode, we use machines to do the work for us, automatically. That means the more data you feed the machine, the smarter it gets.

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